SS25 Seasonal Campaign

For The North Face Spring / Summer 2025, I led Art Direction for marketing creative across Camp, Hike, Water & Sun pillars as a single campaign with three key category pulses throughout the season working with digital, social, wholesale, paid media, and retail partners to meet business needs.

Camp | Asset Overview

Camp | Application Summary

Launch – Desktop video

Refresh – Desktop static

Retail – Window signage

Organic Social

Paid Social

Camp, Hike, Water & Sun

Above was a brief Camp preview from this campaign, and below is a short visual summary from the Hike category. Content capture and execution is step and repeat across the three pillars, but if you'd like to see additional work from this campaign, let me know!

Credits

Producer – Eloise Murphy 
Photographer – Jerry buttles
Video – Mac shoop
Copy – Matthew YOUNG
Stylist – Lottie Warren
Hair + Makeup – Omayma Ramzy
Art DPT – Tony bang

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