Women’s Himalayan Suit
FOR THE LAUNCH OF THE NORTH FACE’S FIRST EVER WOMEN’S HIMALAYAN SUIT I LED CREATIVE EFFORTS IN ART DIRECTING VIDEO AND PHOTO CONTENT TO BE USED ACROSS DIGITAL, SOCIAL AND PAID CHANNELS FOR MARKETING.HERO PRODUCT STORYTELLING VIDEO
PRODUCT FEATURES VIDEO
Process bits
FROM PRE PRODUCTION THROUGH POST, IN THE WEEDS I DROVE THE CREATIVE VISION SWEATING THE DETAILS TO PAINT THE BIG PICTURE. HERE'S A FEW SELECT PROCESS MOMENTS I FIND INTERESTING TO NOTE. 01 - SHOT DESIGN / STORYBOARDING
IN THE EARLY STAGES OF CONCEPT DEVELOPMENT I PUT TOGETHER HIGH LEVEL MOTION INSPIRATION THAT WOULD ENCAPSULATE THE KEY CONTENT CAPTURE CATEGORIES 1) STUDIO BEAUTY SHOTS 2) INTERVIEW 3) EDITORIAL WITH AGGREGATED ASSETS 4) EXPEDITION 5) BROLL. ONCE THE CONCEPT WAS SIGNED OFF ON I SKETCHED OUT STORYBOARDS FOR EACH OF THE SHOTS WE WOULD NEED TO FILL OUT STORYTELLING FOR CONTENT CAPTURE CATEGORIES – THESE STORYBOARDS SERVED MANY PURPOSES NOT ONLY ON SET, BUT ALSO IN THE PLANNING STAGES TO HELP INFORM EQUIPMENT NEEDS FOR A DANA DOLLY, LENS/ADDITIONAL CAMERA SUPPORT, ART/DESIGN PROPS AND MATERIALS TO NAME A FEW.
INSPIRATION OVERVIEW FOR KEY CONTENT CAPTURE CATEGORIES
BROLL STORYBOARDS
02 - SET DESIGN
THIS SUIT WAS DESIGNED BY THE SUMMIT PRODUCT TEAM PRIMARILY DURING COVID IN VARIOUS PHYSICAL LOCATIONS AND COLLABORATED WITH OVER DIGITAL PLATFORMS. AFTER THE PRODUCER AND I SCOUTED LOCATIONS AND CAME TO THE DECISION THAT WE WANTED TO EXECUTE DESIGNER INTERVIEWS AND CAPTURE BROLL IN A LIVED IN STUDIO ENVIRONMENT, THERE WAS A LOT OF WORK TO BE DONE TO AGGREGATE THE R&D TO THEN RE-CREATE DRAWINGS, POST-ITS, AND A PRODUCT DESIGNER'S STUDIO ENVIRONMENT. DIGITAL COLLABORATION NOTES
RE-DRAWING OF THUMB LOOP FEATURE AND NOTES ON CORKBOARD
PULLED-OUT VIEW OF SET DESIGN03 - POST PRODUCTION SUPPORT
THE BUDGET WAS TIGHT AND OUR VIDEO EDITOR ONLY SCOPED TO WORK WITH CAM A, EXPEDITION, AND STUDIO BEAUTY SHOT FOOTAGE. I ENDED UP STEPPING IN TO HELP FILL GAPS WITH THE INTRO SCENE/DESIGN/MOTION, AND ANY ADDITIONAL CAM B AND EDITORIAL MOMENTS NEEDED.
