BRANDING AND ART DIRECTION OVERVIEW FOR A COMMUNITY FOCUSED POP-UP SERIES TO PROMOTE TRAIL FOOTWEAR AT A GRASS-ROOTS LEVEL ACROSS NORTH AMERICA FOR THE NORTH FACE. THE KEY GOALS OF THE ACTIVATION IS TO CULTIVATE COMMUNITY, EDUCATE ON DREAM TECHNOLOGY AND OUR FOOTWEAR PRODUCTS AS A WHOLE TO ULTIMATELY DRIVE SALES. ACTING AS BRAND DESIGNER, MOTION DESIGNER, AND ILLUSTRATOR, THIS PROJECT WAS A FUN ONE.