SS25 Seasonal Campagin

FOR THE NORTH FACE SPRING / SUMMER 2025, I LED ART DIRECTION AND DESIGN FOR MARKETING CREATIVE ACROSS CAMP AND HIKE VOLUME PILLARS AS A SINGLE CAMPAIGN WITH THE KEY CATEGORY CREATIVE PULSING THROUGHOUT THE SEASON WORKING WITH DIGITAL, SOCIAL, WHOLESALE, PAID MEDIA, AND RETAIL PARTNERS TO MEET BUSINESS NEEDS.

CAMPAIGN MANIFESTO BY MATTHEW YOUNG:

PHASE 1 : CAMP

Spacious tents. Durable bags. Versatile layers.
Spend time with your crew in gear made for making memories.

Far out.

PHASE 2 : HIKE

Swap commutes for switchbacks with lightweight packs, rugged footwear and gear built for paths less taken.

Far out.

Bonus

THOUGH OUTSIDE OF THIS SPECIFIC CAMPAIGN, ANOTHER PIECE OF CREATIVE I DEVELOPED FOR SPRING/SUMMER 2025 WAS A STICKER PACK TO PROMOTE THE LOYALTY PROGRAM AS A RETAIL BAG INSERT.

FRONT

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